According to Mashable, photos are liked 2x more than text updates. Not only that, but photo and video posts on Pinterest are referring more traffic than Twitter, Stumbleupon, Linkedin, and Google+ combined. 

It’s visual storytelling. And it’s key to your non profits success.

Pinterest is one of the hottest new tools for businesses and non profits. It was invitation only up until August 2012, but is now open for anyone. There are two types of accounts that you can have on Pinterest: a personal one and a business account. A business account gives you access to analytics and also the ability to “verify” your website. There are so many different ways to effectively use Pinterest to draw traffic to your site, promote your cause, and interact with your fans. That’s why there are so many non profits on Pinterest right now! In fact, this user has actually taken the time to put together a board called “Nonprofits on Pinterest” which he calls a collection of non profits who actively pin and engage on Pinterest. Currently, his board is the first thing that shows up on a Google search of “Non profits on Pinterest.”

What is Pinterest?

Pinterest is basically a glorified scrapbook. Except it’s online. It allows users to “pin” various content (that they find either from their Pinterest feed or from an outside website) into groups, called boards, so that they can refer back to it later. One of the best things about Pinterest is that everything you pin, be it videos or pictures, is clickable. That means that you can use what you’re pinning to drive traffic back to your website. Be careful not to post too much original content for the sole purpose of gaining traffic. Pinterest is a social network, so make sure to interact with your followers by repinning (taking one of their pins and copying it into your board) and commenting on their pins.

How should I use Pinterest?

Pinterest is a marketing tool that’s very similar to Instagram.  Like I said before, picture and video posts are referring more traffic than other social media platforms. The best way to showcase your personality and increase your web traffic is to become active on Pinterest. Here are some pointers on how to use Pinterest effectively:

  • Take time to set up your account properly. This means following the steps on creating a business Pinterest page outlined in this article. Make sure you use your business name, logo, and ensure that you include links to your website and various other social media channels.
  • Don’t link your Facebook and Twitter accounts. I’ve read a few articles that suggest that businesses should do this but I cannot stress how annoying that is. When you link your Twitter account to your Pinterest, it will tweet every single time you Pin something. It’s basically spamming, and it’s seriously annoying. Instead, try tweeting something out every now and again if and when you find a decent picture.
  • Add a watermark if you’re posting content of yours. This is a great way to preserve pin integrity and to draw traffic back to your site. Be sure to link your website to any picture or video that you own. That way, when people click on the picture, they will be re-directed to your website.
  • Make sure that you pin strategically. Add pins gradually and make sure to pin across a wide range of boards. No one wants to log onto their Pinterest and see that you’ve pinned a thousand pictures of dogs. Take your time building up your Pinterest account. Quality over quantity.
  • Try to be social on Pinterest. Follow people who follow you, comment and like pictures that are relevant to your cause, and take advantage of the @tags feature to engage users. 
  • Ninja Hack: Track pins from your website by typing in your own URL into the “search bar” of Pinterest. It will show you all the pins that originate from your website.

For some examples of non profits that are “totally nailing pinterest marketing” refer to this Hubspot article.