Tag Archives: pinterest

Oh, The Places You’ll Go: How to use Pinterest’s new Place Pins

pinterest

If MTV ever filmed a “True Life” segment about being addicted to Pinterest, I would be the perfect candidate. I’m seriously addicted. I use it to find DIY projects, recipes, outfits, and look at adorable kittens. I’m obsessed and I’m not the only one. Pinterest is the fastest-growing social network available with 53 million monthly users — and, according to this Hubspot article, has more clout when it comes to ecommerce than both Facebook and Twitter combined.

Pinterest, really?

Pinterest should be an integral part of your marketing plan. According to studies done by Hubspot, Pinterest drives 25% more sales than last year. Oh, and also, Bing (the search engine) recently announced that it will integrate Pins into Image Searches. So not only are there millions of people using the site, but it can help you create leads and customers. For more information on how to set up and use Pinterest for your non profit, check out my “Pin the Change” page.

Pinterest Place Pins? What are those?

Pinterest Places

It’s the brand spankin’ new location based feature that turns your Pinterest boards into a map. It basically allows users to give their pins locations and plot them on a map. It’s kind of like Instagram’s photo map. But why? Why would Pinterest do this? According to the announcement they made on their blog, “every day people pin about 1.5 million places, and now there are more than 750 million pins of these destinations on Pinterest.” Basically, a whole lot of people use Pinterest to share things that are travel related. If you’re still a little bit confused about what it is, Pinterest has created a page of examples to help. It seems like a really cool feature but there are a few problems.

First and foremost, they’re using Foursquare integration (vs Google Maps). This means that adding a location can be a bit of a struggle because not all venues exist on Foursquare. If you find that a location you need to use doesn’t exist, visit this Foursquare link to add a venue.  Second, it doesn’t work properly. There are still lots of glitches with the program that should have been sorted out prior to going public with it. Third, I really don’t like that you can’t toggle between map-view and the standard Pinterest view. So if you add locations to your Pinterest board, it will permanently change to look like this. 

How do I make a Pinterest place board?

Add a Place

When you log into Pinterest you’ll probably see an announcement about Pinterest Places on the top of your page. You can click through the “how-to” guide there, where Pinterest will walk you through how to set up maps, or you can just select “add a map” when you create a new board. If you want to add locations to an existing board, go to the settings and click “add a place.” It’s all a bit confusing right now because, like I said, Pinterest is bugging a bit and facing lots of technical difficulties. If you want to see some examples of companies that are already taking advantage of the new tool, and doing so without technical difficulties, check out Fodors and the University of Michigan.

I should note that a lot of people are having trouble with adding maps to existing boards. It seems the features are still a bit buggy but Pinterest reps claim they are “working on it.” If you’re having technical difficulties I would suggest submitting a complaint to Pinterest and letting them know. It’s a cool feature, or at least it will be when it works.

How can my non profit use Pinterest Places?

Luckily enough, I was able to create a board for United Planet that you can see here. As I’ve mentioned before, United Planet sends volunteers to locations all over the world. That means that Pinterest Places is going to be a really great tool for us to use with our Pinterest marketing. Recently I added locations to our pins to show people where you volunteer with us! I’ll also start adding locations to any other relevant boards. That’s what’s going to be key about Pinterest Places: relevancy. Don’t add Places to boards that don’t need them! Here are some ideas for your non profit:

  1. Create a Pinterest Places board to show where you currently have projects like United Planet did. This will help people discover projects that are close to them!
  2. If you sell products with your logo on them, create a board similar to Charity:Water’s and add locations to your pins.
  3. Create a board that shows where you’re volunteers are working, like Amnesty International, and add locations to make it more visual.
  4. If you have a collection of photographs that your company has published, like UNICEF, try adding locations to make your boards more interactive.
  5. The World Wildlife Fund could add locations to their “WWF together” board to show us where endangered animals are located.

Other Links

To see how other non profits are using Pinterest, check out this “group” Pinterest board filled with international non profits. If you’d like to read what other people are saying about Pinterest Places here are a few more links:

P.S. Pinterest also launched a “now-trending” tool for select businesses (Zappos and Walmart) this week. It will show users what products are getting the most love from Pinterest. I suspect this will become a powerful sales tool for e-commerce sites this season!

Remember to follow me on Google+ and Twitter to stay up to date on my efforts.

Advertisements
Tagged , , , , , , , , , , , , , , , , , ,

What’s all the buzz about? Amazon Smile.

Image

If you’re active on social media, and I pray to George Clooney that you are, you’ve probably seen a few tweets or posts about Amazon Smile this week. If you haven’t had the time to Google it, Amazon Smile is a new initiative where Amazon will donate 0.5% of your (the customer) total purchase to a non profit of your choice. It’s easy donating, a great way to give back this holiday season, and it’s going to be an excellent way for your non profit to boost its profits this holiday season. Cool, right? You wanna sign up, right? How do we get those donations, right?

Let me show you.

Amazon Smile for Customers

Categories for shopping with Amazon

Amazon Smile is exactly the same as Amazon. The only difference is that instead of shopping at “www.amazon.com,” you’re shopping at “smile.amazon.com.” Apart from that it’s the same prices, same products, same payment method, etc. All Amazon has done is said “we’ll donate 0.5% of your total to a charity of your choice.” You, the customer, just have to choose a product that is “eligible for Amazon Smile.” There are over one million charities on Amazon Smile that you can choose from, which is pretty cool for the consumer, and apparently tens of millions of eligible products. Oh! And if you’re signed up for Amazon Prime it still applies. Which is awesome, because nobody wants to wait more than two days for new stuff. You use the same Amazon account that you use for your regular purchases and it’s just as quick and seamless as the original website.

Some things to note: you have to choose your organisation before making a purchase and because the donation is made through Amazon you are not eligible for a tax deduction. This is important for you to know, as social media marketers, because I’m sure that most people will be weary about using something new.

Amazon Smile for Non Profits

According to the FAQ, in order to be eligible for Amazon Smile you must:

  • Be public charitable organizations that are registered and in good standing with the IRS as a 501(c)(3).
  • Be located in one of the 50 U.S. states or the District of Columbia.
  • Not engage in, support, encourage, or promote intolerance, hate, terrorism, violence, money laundering, or other illegal activities
  • Adhere to the AmazonSmile Participation Agreement to maintain eligibility.

Image

So that’s great! I actually did a trial run for United Planet and it seems pretty easy to sign up. You basically go to this website to sign up with an account that’s registered to your non profit (don’t use your personal Amazon account). We actually already had an account with Amazon because we use Amazon Ads, so we’ll be using that account. They use electronic transfers to send you the money, and they are “transferred approximately 45 days after the end of each calendar quarter”.

Oh hey – here’s something really important: Customers can donate to your cause if you’re not signed up already. From my understanding, if you don’t register your non profit for Amazon Smile (and your funds aren’t claimed within a year) then the funds will be distributed to other registered non profits. So make sure to sign up ASAP!

How to Market Amazon Smile

Amazon Smile is going to be a crucial part of your “holiday” marketing campaign. Do a quick Twitter search and you’ll see that non profits are already tweeting out messages about donating to #amazonsmile.

Amazon Smile Hashtag

It should be integrated into your all of your social media platforms, blog, website, and email marketing. I would suggest writing a blog post about what Amazon Smile is, or maybe even include it in your holiday email, and then ask people to consider donating to your cause this winter. You should only begin advertising with social media once you’ve explained what it is.

I’m not sure if you’re aware of how important Google+ is to appearing on search engines results, but I would absolutely make sure to post on your G+ account. When doing so, make sure to keep it visual. G+ posts do a lot better when they contain a picture.

Here are some other ideas on how to integrate Amazon Smile into your holiday marketing plan:

  • A Facebook (and Google Plus) header with a CTA that leads to your Amazon Smile page.
  • A blog post about the 10 coolest things you can buy this Christmas… With click through links to Amazon and your Amazon Smile page.
    • For United Planet, we might make a list of things that volunteers could use on their volunteer trip. We’ve already got a Pinterest board dedicated to the topic so we might just draw from that.
  • Use of the “#amazonsmile” hashtag. A tweet might look like “This holiday season shop @AmazonSmile and support XXX Fund! http://linktoyouramazonsmilepage.com #AmazonSmile
    • You could also start tracking keywords or phrases on Hootsuite like “I don’t know what to buy” or “Christmas Presents ?” and suggest that people buy their presents on Amazon and donate to you.
    • Make sure to add pictures to your tweets. Reports have shown that tweets that contain pictures do a lot better than those who don’t. This probably has something to do with how pictures are now being shown on users timelines.
  • A Pinterest board of cool things that you can buy on Amazon Smile that will donate to your cause. Make sure that the click through link on the picture leads them to YOUR Amazon Smile Page.
    • You could also do this with your Instagram account (collages?) or Vine account (stop motion videos). Notice how a lot of these ideas are visual. Visual marketing is key!

Do you have any other cool ideas for how to integrate Amazon smile into your marketing plan? Let me know! I’d love to hear about any other ways that your non profit is using Amazon Smile.

More Reading

If you need to do some more research on Amazon Smile in order to present the idea to your company here is a collection of articles that I found helpful.

Tagged , , , , , , , , , , , , , , , , , , , , , ,